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Ever heard the phrase “slow and steady wins the race”? It’s more than a line from a children’s book—it’s a way to approach starting your business. Diving right in could cost you a lot of time and money, but taking the time to validate your business idea first can help you—and your business—in the long run.
Benefits of Validating Your Business Idea
How to Validate Your Business Idea
1. Figure Out if Your Idea is Feasible
2. Determine Your Target Market and Customer by Doing Research
3. Think About How You’ll Outshine Your Competitors
4. Do You Have the Money?
5. Are You Up for the Challenge—Both Mentally and Physically?
Tips to Help You Get Started
Resources
Validating your business idea simply means making sure that your idea is worth pursuing—and it can help you in a few impactful ways:
Take these steps to make sure you’re ready to turn your business idea into a reality:
1. Figure out if your idea is feasible.
If you answer yes to all these questions, you’re off to a strong start. If not, you may need to revisit your idea.
Register or incorporate your sole proprietorship or corporation with Ownr and get up to $300 back when you open an RBC business account.*
2. Determine your target market and customer by doing research.
3. Think about how you’ll outshine your competitors.
4. Do you have the money?
Tip: Determine your start-up costs now with the Start-up Costs Calculator.
5. Are you up for the challenge—both mentally and physically? Starting a business is not for the faint of heart. It involves long hours, financial uncertainties, sacrificing your time and energy, the ability to juggle a lot of tasks and wearing a lot of hats. Check in with yourself to make sure you’re up for it.
Before ordering a huge inventory or putting all your time, money, energy and other resources into your idea, start with a small step, such as:
Take a free online course taught by award-winning professors that will guide you through the steps of starting and growing your business idea. The course takes less than four hours and you’ll earn a certificate once you finish.
If you’re a young business owner, you may be able to get financing, mentoring and support from this non-profit organization. Plus, find how-tos and templates and build your network.
Use this thorough checklist to ensure your bases are covered as you navigate your way to opening day.
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